By: Iain Saxton, Senior Vice President, On-Property Solutions, Hospitality, Amadeus
Providing value and personalization to individual travelers is crucial in today’s hotel industry, driven by the rising demand for unique experiences and an increasing focus on sustainability.
Group travel is no different, as hoteliers recognize the importance of this segment for annual revenue contribution and long-term business development. Data from Amadeus’ Demand360® shows that group travel is poised for continued growth, as the number of rooms committed for June 2024, as of June 14, 2024, is pacing ahead of the same time last year.
This positive momentum, along with shifting guest preferences, offers opportunities for hospitality professionals to adapt their sales and event strategies. Whether hoteliers want to grow and strengthen customer relationships, enhance prospecting for new and repeat business, or plan and execute events more effectively, they can use the following six industry-defining trends to shape their plans and make this year their most profitable yet.
In an industry as dynamic as hospitality, staying ahead requires strategic foresight and technology investment. Focusing on creating value is especially crucial for winning and keeping group business in a competitive landscape, now and for years to come. For a deep dive on the trends outlined here along with expert insight and best practices, download the comprehensive guide, Hotel Sales Stars: The Ultimate Strategy Playbook. It’s designed to assist hoteliers in navigating the entire sales journey and capitalizing on new opportunities, from prospecting to relationship building.
About the Author:
Iain Saxton, Senior Vice President, On-Property Solutions, Hospitality, Amadeus says, “In an industry as dynamic as hospitality, staying ahead requires strategic foresight and insights from those who lead the way. That is why we are excited to introduce this new report by Amadeus and Meeting Professionals International highlighting these six key trends for 2024. These trends, paired with key strategies and expert insights, offer hospitality professionals an opportunity to adapt their sales and event strategies effectively.”