CoStar: Top 10 Hotel Trends of 2025

A modern hotel lobby with AI-powered check-in kiosks, self-service coffee stations, and futuristic design elements representing 2025 hotel trends.

As we approach 2025, the hospitality industry is undergoing a transformative shift, embracing cutting-edge technologies and sustainable practices to meet evolving guest expectations. In a comprehensive analysis by CoStar, industry experts have identified 10 key trends that will shape the future of hotels. From AI-driven personalization and sustainability initiatives to the rise of wellness-focused amenities and remote work-friendly spaces, these trends highlight the industry’s adaptability and innovation. CoStar’s insights reveal how hotels are leveraging artificial intelligence, virtual reality, and biometric technologies to enhance guest experiences while simultaneously addressing critical issues such as carbon footprint reduction and profitability optimization. As the sector navigates generational shifts and embraces storytelling as a powerful marketing tool, it’s clear that the hospitality landscape of 2025 will be characterized by a blend of high-tech solutions and human-centric approaches. Read the article here