How do you offer guests unparalleled, unforgettable luxury experiences while boosting event revenue? Collaborate with in-house technology partners who can design and produce immersive, multi-sensory events for your meeting and event customers.
What’s driving the immersive event trend?
Immersive events encourage guests to become participants rather than passive observers. Recent research from Inclusive Learning and the UCLA Department of Psychology shows they provide unmatched educational and business benefits, such as:
- Boosting retention rates by up to 75 percent
- Increasing positive emotions by 40 percent
In fact, 72 percent of people surveyed by Econsultancy say they would attend an event that offered a multisensory experience.
Did you know?
- 93 percent of planners are likely to use tech solutions that create immersive, memorable experiences, per Encore Planner Pulse research.
- 83 percent think technology that delivers immersive experiences enhances their event return on investment (ROI).
- 85 percent believe immersive experiences foster greater attendee engagement.
Multi-sensory events are an effective way for planners to combat technology-shortened attention spans, according to Psychology Today. Immersive events also provide an elegant solution to an endemic workforce challenge: employee disengagement. According to Forbes, immersive storytelling unlocks sustained attention, which makes behavioral change possible.
That’s why immersive events are leading other event industry trends.
How leveraging this trend benefits your brand
Immersive technology, with its potential to create personal, highly engaging and memorable moments, fits well with luxury brands’ focus on elevating the guest experience and building brand loyalty through customization.
A side benefit: Your property will become inextricably linked with the positive memories, experiences and associations generated by the immersive events you host. Not to mention budgets for immersive experiences tend to outpace those of other events.
What meeting and event planners want from you
Event professionals evaluating your property’s event technology solutions are looking for resources that can help them create dynamic, imaginative experiences in traditional and non-traditional venues. Some of the tools required for immersive event production include:
- LED walls, banners, pillars and portable screens
- Targeted and spatially dynamic audio solutions
- Dynamic motion graphics
- Audience engagement technology
In addition to these resources, your customers need an event production partner they can trust to bring their vision to life, from strategy to execution. You need an in-house technology partner who knows how to transform trends and tools into industry-leading experiences.
Partner to provide meaningful, memorable events at your venue
Looking for a collaborative in-house partner? Experienced Encore technical and production teams act as an extension of your luxury brand as we deliver the ultimate end-to-end event solutions for your meetings and events customers.
Meeting and event planners deserve a friction-free experience. That’s why we take care of the details so they can focus on what’s important — making a lasting impact. We deliver unparalleled, unforgettable experiences that boost your event revenue while highlighting what makes your venue unique.
We renew our commitment to excellence through required Forbes Travel Guide and Encore University training. Providing excellent service starts with investing in our team members, and why we are proud to be certified a Great Place to Work™ for 3 years running.
Let’s chat about how we can help elevate events at your venue, learn more and connect with us here.
Case study: Designing for immersive impact with a one-of-a-kind of event
AppDirect’s vision for Thrive 2024 was to establish thought-leadership and demonstrate how they help partners grow and scale their business. Generating impact with a first-time event proved a challenge, as did managing the complexity of the event with AppDirect’s existing team.
Encore worked with AppDirect to develop a strategic event plan and provide key production support to achieve their objectives. It included:
- Designing an immersive general session experience that integrated visually dynamic staging with expertly rigged lighting and sound to increase emotional impact and engagement with the delivered content
- Incorporating dynamic motion graphics to reinforce the brand and key messaging throughout the venue at different points throughout the program
- Assigning an Encore stage manager to streamline general session logistics and an overall Encore production manager to coordinate the various creative, production and technology solutions, personnel and resources required
“The success I’ve seen in the partnership between Encore and AppDirect is the fact they were able to come in so early in the process and be a true partner with us,” says Christie Coleman, senior director of growth marketing for AppDirect. “[They] made sure we brought our vision to life.”
More than 1,000 global participants attended, giving Thrive 2024 a customer satisfaction score of 4.42 out of 5. The event’s success laid the groundwork for an annual event partnership between AppDirect and Encore.
“As we start to plan for larger events, Encore [knows] how to come in at the beginning to help us plan in the way that’ going to help us grow and scale our events in the future,” Coleman says.
See how AppDirect came to life on the Encore site.
