IHG Hotels & Resorts Advances Conversational AI Search Capabilities

Travel Discovery Made Easier Through App in ChatGPT and IHG Digital Channels

ATLANTA (June 3, 2026) — As more than half of U.S. travelers now use AI to plan trips, IHG Hotels & Resorts is making it easier for guests to find hotels and complete their bookings. IHG has launched an app in ChatGPT and will soon add AI-powered conversational search within IHG.com and the IHG One Rewards app.

A New Way to Discover IHG in ChatGPT

The app in ChatGPT lets users search, compare, and explore IHG's more than 7,000 hotels in over 100 countries. ChatGPT surfaces real-time availability, pricing, interactive maps, and amenities based on traveler preferences, guiding guests from discovery to comparison. Once a hotel is selected, users are directed to IHG's direct booking channels to complete their reservation.

Conversational Search Coming Soon to IHG Digital Channels

IHG will also add conversational search to IHG.com and the IHG One Rewards app, giving travelers the ability to discover hotels using natural language. The AI-enabled experience understands the intent and context behind each search, moving guests from inspiration to reservation without the constraints of fixed search fields.

Jolie Fleming, Chief Product & Technology Officer, IHG Hotels & Resorts, said: "Guest expectations are evolving quickly, and we're evolving with them. With more than one million guests staying with us every night around the world, we're using AI to make the travel experience more seamless from planning and booking through to their stay. Pairing AI with the warmth of human hospitality ultimately helps us deliver a more exceptional live experience — one that feels personal, responsive and connected to each guest in the moment."

These developments advance IHG's broader technology and AI-driven strategy focused on enhancing the guest experience, boosting hotel performance, and advancing corporate innovation.

_{Source: Phocuswright — The AI Surge: Travel's Fastest Behavioral Shift in a Decade}