Anna Masello

Anna Masello is a strategic brand and marketing leader specialising in branded real

estate, luxury residential development and lifestyle-led positioning. With international

experience spanning Europe, Asia, the Middle East and the Americas, she is

recognised for connecting globally influential lifestyle brands with high-value real estate

projects.

Having held senior roles across real estate marketing, brand strategy and business

development, Anna brings a holistic understanding of HNWI buyer psychology, global

market dynamics and culturally driven storytelling to her role as RE Branding &

Marketing Director at The One Atelier.

At The One Atelier, she serves as lead marketing advisor across branded residential

developments, including projects by Dolce & Gabbana, Karl Lagerfeld, Armani/Casa,

Fendi, ELLE and ETRO. Her approach blends commercial insight with creative clarity,

enabling each project to resonate within its cultural context while remaining grounded in

performance, relevance and long-term value creation.

Anna is regarded as a trusted voice in the evolving branded real estate landscape,

where shifting consumer expectations, brand influence and lifestyle-led placemaking

increasingly intersect. Alongside her professional work, she supports philanthropic

initiatives with the leading Italian charity Fondazione Città della Speranza ONLUS,

reflecting a long-standing commitment to community impact and pediatric research.