Bridget Tran

I am a growth marketing executive, with 20 years experience in building, marketing and managing profitable and successful direct to consumer ventures. I have built global teams, led product development and innovation, implemented tech stack, responsible for revenue & conversion optimization, data science and demand generation, to include all aspects of go-to-market, business growth and sustainability, CRM roadmap & marketing, distribution, revenue mgmt, strategic partnerships, ecommerce (SEM, SEO, programmatic advertising, social commerce & advertising, mobile commerce & advertising), tech roadmap, UX, loyalty programming and customer retention, etc. for brands such as IHG, Mandarin Oriental Hotels, Nobu, Club Quarters, MethodCo, Salamander Hotels & Resorts, Lennar Int'l, and others.

I am known as a builder; an innovation catalyst; a growth driver; a customer champion; a data-focused entrepreneur.

I have built world-class teams and systems from ground up; created and rolled out countless strategic roadmaps, plans, SOPs and best practices; mastered the right balance of technology, innovation and business capabilities, and the alignment of each with company business needs & growth vision.

Experiences include developing and (re)designing organizational capabilities like strategy, culture, change management, digital experiences, innovation management and customer journey mapping; reshaping culture to be customer-centric to support continuous innovation and drive effective change throughout the organization; and maximizing customer data to make them uniquely positioned to drive digital transformation, to lead strategies on how to meet and exceed high customer expectations, and to uncover revenue generation opportunities.

My strength lies in my in-depth understanding the business values of branding, marketing and digital, the nexus of innovation, UX and positioning, as well as the direct impact on company growth, profitability, sustainability, productivity and efficiency.

Areas of Expertise: Commercial Optimization; Omnichannel Marketing Strategies & Deployment; Go-to-Market; Strategic Partnerships; Product Marketing, Launch & Positioning; Experiential Programming; Consumer Marketing & Purchase Psychology; Profit Optimization; Customer Experience Strategy & Engagement; SEM (SEO, PPC); Email/Database Marketing; (Re)Targeting; Marketing; Advertising; ECommerce (Video, Social, Mobile, App); Merchandising; Distribution; Technology Stack and Integration; Data & Digital Transformation; Business Analytics; AI & Machine Learning.