Carolina Lacerda

Experienced executive with over 20 years in hospitality, tourism, and real estate, currently serving as Senior Director at EYP. Having worked in every aspect of the hotel industry, I now advise our clients on the best strategies for their companies, including expansion, disposition, and efficiency strategies.

I specialize in strategic development, M&A, and business growth, with a proven track record of enhancing organizational value. In my previous role at JLL, I managed complex transactions totaling over $3 billion, showcasing my ability to drive significant revenue-generating efforts.

Having spent many years working across Latin America, the Caribbean, and the US, I focus my attention primarily on this region. I collaborate with EY offices throughout Latin America and the US on specific deals, leveraging local and international knowledge for every project.

As a recognized mentor and innovator, I prioritize collaboration and balance within my teams. I am fluent in three languages, which enhances my ability to foster relationships and navigate market dynamics. My goal is to remain actively involved in the travel and tourism industry, driving change and innovation while approaching challenges with a strategic perspective.