Haijing Li

Hajing Li serves as Market Director for Accommodations in Southern Eu-

rope at Trip.com Group, overseeing key markets including Greece, Italy,

Malta, Portugal, Spain, and Turkey. Based in Rome, she drives strategic

initiatives to expand Trip.com Group’s influence, forge impactful partner-

ships, and position the company as a trusted leader in the region’s ac-

commodation sector.

With over a decade of experience in the travel and hospitality industry, Hajing has built a reputation for

fostering collaboration with regional and global accommodation partners, driving mutual success and

innovation.

Since joining Trip.com, Hajing has taken on impactful leadership roles, contributing to global initiatives

at the Centre of Excellence and supporting market performance optimisation across Europe.

Hajing earned an MBA in Leadership and Marketing from the Glion Institute of Higher Education and a

Bachelor’s Degree in Marketing from Shanghai University of Finance and Economics.