Jennifer Barry

As a seasoned public relations executive with over two decades of experience, I specialize in shaping and elevating brands in the luxury travel, hospitality, and lifestyle sectors. From boutique agencies to global campaigns, I’ve led high-performing teams and developed award-winning strategies that have driven visibility, credibility, and measurable growth for world-class clients.

Most recently, I served as Managing Director of Zapwater Communications' Los Angeles office, where I helped expand our West Coast presence and spearheaded integrated PR campaigns for international destinations, high-end resorts, private aviation, and luxury real estate brands. Prior to that, I founded and ran The Barry Group PR, where I built a loyal client base and a passionate team dedicated to excellence in storytelling and execution.

I thrive at the intersection of creativity and strategy—crafting narratives that resonate, building media relationships that last, and delivering results that matter. Whether launching a new property, repositioning a legacy brand, or navigating the evolving media landscape, I bring a hands-on, collaborative approach rooted in insight, innovation, and integrity.

Let’s connect if you're interested in:
✦ Travel & Hospitality PR
✦ Brand Storytelling & Positioning
✦ Executive Media Training
✦ Influencer & Experiential Campaigns
✦ Global PR Strategy & Partnerships