Joanna Becker Birck

Creative strategist and hospitality brand specialist with 18 years of experience shaping the voice, identity, and guest perception of luxury and boutique hotels around the world. Expert in brand storytelling, communications strategy, narrative development, and personality driven brand experiences. I help hotels define what makes them unique and communicate it with clarity, warmth, and soul. I'm passionate about people, hospitality, guest experience and hotel narratives, drawing on my time in the UK, German and Italian markets and building a strong network throughout the hospitality, tourism and advertising industries.