Vered Sharvit Biron

Vered helps turn Well-Being Hospitality into an integral part of the hotel brand, guest value proposition and commercial offering, supporting and improving guests’ quality of life and well-being, driving revenue growth, increasing value for the guest and strengthening brand differentiation.

Vered brings over a decade of expertise in Well-Being and more than two decades of senior management and entrepreneurial experience across hospitality, Well-Being and business, alongside extensive international experience.

Led the development of Gordonia Luxury Boutique Hotel. Founded and led the establishment of Dr. Nader Butto’s International Well-Being Center, operating across dozens of countries.

She serves on the boards of public companies and on the board of EFL, an international organization advancing Well-Being globally. She developed a research-based, applied Well-Being model for personal, organizational and business transformation.

Recognised in 2023 by an international women’s magazine as one of Israel’s Top 10 Women Entrepreneurs for advancing Well-Being.

Developed the six Well-Being Hospitality pillars, grounded in industry and academic research, creating a comprehensive framework that integrates the key domains influencing human well-being into the hospitality experience and business model.