Encore Announces $100 Million Investment in New Products and Innovations to Power Next-Generation Events

Encore has committed $100 million in capital for 2026 to expand its event production portfolio, covering new digital tools, AI-driven capabilities, upgraded audio systems, and expanded immersive display solutions across its global network.

As organizations place increasing value on in-person engagement, Encore is investing in both technology and technical expertise to help customers produce more effective events. Several products are available now across U.S. markets, with additional expansion planned globally.

"Encore continues to evolve the customer experience and stay ahead of the curve to meet their expectations," said Darius Vaskelis, Chief Product & Digital Officer at Encore. "As demand for consistent event experiences continues to rise, our focus is partnering with our customers by providing product solutions to support deeper engagement with decision-makers while helping control costs."

Digital Tools for Planning and Collaboration

Encore is expanding digital planning tools that make event design more visual and collaborative.

The Event Solutions Explorer helps customers visualize, compare, and select solutions using 360° room views, floorplans, and product hotspots, organized across 10 event types and three budget tiers: Essential, Enhanced, and Ultimate. New Display, Lighting, Scenic, and Décor Solution Lookbooks, an enhanced proposal tool, and 3D renderings further support faster decision-making from concept through confirmation.

AI-Driven Tools for Engagement and Accessibility

Encore's AI-driven tools extend event value through content creation, accessibility features, and attendee engagement.

Speaker Spotlight Bumpers provide AI-enhanced professional introductions before a speaker takes the stage, helping audiences connect with presenters more quickly. Cinematic Brand Intro Videos present a brand's story or recent achievements in a high-impact format. AI-powered captioning, transcription, translation, and session summaries are now integrated with large-format video switching systems. Real-time captions can appear on in-room displays or be accessed via personal devices through a QR code in a preferred language.

Immersive Display and Environmental Design

Encore is expanding its LED display portfolio to serve a wider range of event sizes and budgets, from welcoming LED banners and portable meeting room displays to modular LED tiles and large-format walls. Enhancements in brightness and resolution enable visual impact across indoor and select outdoor applications.

Expanded lighting and scenic capabilities, including projection mapping and smart wireless LED solutions, give designers greater creative freedom. New scenic and décor enhancements enable faster builds and more consistent results across event environments.

Audio Upgrades

Encore is standardizing on smart column speakers for small to midsize spaces across U.S. markets, replacing traditional tripod-mounted speakers. The upgrade delivers clearer, more evenly balanced sound with state-of-the-art feedback suppression, while simplifying production setup and improving room aesthetics.

Encore is also expanding high-value audio bundles, including Encore Music, a curated background music solution designed to elevate event ambience while eliminating last-minute sourcing and licensing challenges.

"Our 2026 product roadmap is designed to make it easier and more exciting for customers and partners to create exceptional events," said Matt Johnsen, Vice President of Product Management at Encore. "From AI-powered engagement tools to immersive display, lighting, and audio solutions, these offerings give planners more creative freedom, more confidence in execution, and more ways to deliver memorable experiences across all price points."

Backed by a global network of 13,000 technical experts, Encore's 2026 portfolio is available across more than 2,200 premier event venues, including hotels, convention centers, and corporate campuses worldwide. For more information or to request a proposal, visit encoreglobal.com.

About Encore

Encore is a global event production company supporting meeting and event professionals with event technology and production services. The company operates across more than 2,200 premier event venues in 23 countries, spanning North America, Europe, the Middle East, Australia, and Asia Pacific. Encore is one of the 2026 Fortune 100 Best Companies to Work For for the second consecutive year and has held Great Place to Work certification for four years. Headquartered in Schiller Park, Illinois. Learn more at encoreglobal.com.