The Luxury Wellness Stay of 2030 Will Be Personal, Inclusive and More Strategic Committee Report

How Luxury Hotels Are Rethinking Fitness and Wellness to Serve Every Guest and Build Long-Term Value

Over two sessions held two months apart, the International Luxury Hotel Association’s Advisory Committee on the Future of Luxury Wellness, sponsored by Matrix Fitness, brought together spa, wellness and operations leaders from Marriott International, Four Seasons, Noble House Hotels & Resorts and Sensei. They looked at a guest base that no longer fits one profile and asked what the luxury wellness stay will look like by 2030. Tony Nicastro, Derek Hofmann, Brisa Huezo and Michelle Clapperton covered what makes a fitness space feel luxury, how to program for Olympic athletes and first-time movers in the same week, why the fitness center should be funded by the room night, and whether “longevity” is the right word for what hotels are building. The group agreed that wellness now shapes how a luxury hotel is defined, and that properties committed to a clear, curated identity will set the standard for the decade ahead.