IRIS Partners with Global Hotel Alliance to Bring Mobile Ordering and Digital Guest Experiences to Hotel Brands Worldwide

World's leading alliance of independent hotel brands to offer global portfolio access to digital ordering and guest directory solutions.

IRIS, the global market leader in digital F&B and guest experience solutions for hotels, has announced a strategic partnership with Global Hotel Alliance (GHA), the world's largest alliance of hotel brands representing over 50 brands across 100 countries.

Under the new agreement, GHA hotel brands will have access to IRIS' digital F&B ordering, Guest Directory, and Mobile Concierge platform, which enables hotels of all sizes to increase ancillary revenue, enhance the guest experience, and improve operational efficiency.

As guest demand for mobile ordering accelerates, IRIS's offer to GHA's member hotels is a flexible 24/7 digital experience for guests and staff, while empowering operators to unlock new revenue streams without increasing labour demands or operational complexity.

With the ability to scale on demand and implement a unified, multi-lingual platform across groups and multi-brand portfolios, IRIS makes it easier and faster for guests to browse, order, and pay for items and services across multiple outlets. Its suite of solutions addresses current challenges of low F&B spend, time-consuming manual ordering, staff constraints, service friction, and increasing guest expectations for a contactless experience.

As part of the new partnership, which is effective immediately, IRIS's platform is available for integration with GHA's global portfolio, providing the framework for member hotels to execute and deploy these digital solutions within their own operations.

Commenting on the partnership, Folker Heim, COO of Global Hotel Alliance, said: "We are seeing a steady rise in demand from our hotel operators for mobile technology that improves both guest satisfaction and revenue. As the hospitality industry changes rapidly, it is vital that the tools we provide serve guests effectively while meeting operational and financial goals. Our partnership with IRIS is central to our strategy of giving our member hotels access to the advanced digital solutions they need to scale and succeed."

Graham Rushin, VP Sales and Marketing at IRIS, added: "GHA is a dynamic organisation with a growing portfolio of independent hotel brands. Being selected as a strategic partner not only validates the importance of mobile ordering in terms of both operations and commercial performance, but also recognises the valuable role IRIS can play in providing a consistent, seamless guest experience across a hotel group. We look forward to working closely with the GHA team and their member hotel brands to support them in achieving their ambitions for growth."