The Business of Wellness: How Smart Spa Sourcing Protects Experience and Profitability
Wellness has evolved into a business imperative. As guests increasingly prioritize holistic experiences, spas have become powerful drivers of both revenue and brand differentiation across hospitality. For operators, the opportunity is clear, but so is the complexity of managing costs, supply chains, and sustainability expectations in a rapidly evolving market.
According to the Global Wellness Institute, the global wellness economy is valued at $6.8 trillion today and is projected to reach $9.8 trillion by 2029. In the U.S. alone, spa guests spend an average of $87 per visit, returning 2.3 times per year, according to research by Market.US Media.
"Guests are more informed and intentional than ever about wellness," says Dorien Murphy, Director of Luxury Accounts at Avendra International. "They're looking for authenticity, sustainability, and elevated experiences, and that puts pressure on operators to deliver quality while staying financially disciplined."
Cost Outlook: What Spa Operators Need to Know
Avendra's supply chain experts are closely monitoring cost drivers across spa-related categories, helping operators plan with confidence.
Textiles: Linens & Towels
Pricing expectations: Q1, 1 to 3 percent increase. Q2, 2 to 4 percent increase.
Cotton and polyester prices are expected to remain relatively stable through 2025. Freight costs, labor pressures, and lingering tariff volatility will drive modest increases in early 2026. Premium and luxury linens are expected to see the highest impact due to elevated finishing standards and labor-intensive production.
In Q2, long lead times of 90 to 180 days and inventory replenishment ahead of peak summer demand will add further upward pressure, with freight contributing to additional cost increases.
Amenities
Pricing expectations: Q1, no change. Q2, 0 to 3 percent increase.
Plastic resins, palm oil, and ocean shipping costs have stabilized, but tariffs introduced in early 2025 remain in effect. Palm oil demand remains the primary risk factor for longer-term pricing. Should tariffs increase, manufacturers are likely to pass those costs through to operators.
"The key isn't just knowing where costs are headed, it's having a partner who can help you plan, source smarter, and protect margins without compromising the guest experience," Murphy notes.
Avendra International: Your Spa & Wellness Sourcing Expert
Avendra International brings deep hospitality expertise and global purchasing power to spa and wellness procurement, helping operators manage costs, secure reliable suppliers, and navigate market volatility with confidence.
Comprehensive Spa Sourcing Capabilities
Avendra supports spas across every major category, including spa equipment and supplies, furniture, fixtures, and equipment (FF&E), gift shop and retail, food and beverage, cleaning and sanitizing, room operations, administrative and engineering, and wine, beer, and spirits.
With national, regional, and local supplier coverage, Avendra delivers average savings of 5 to 30 percent, while ensuring quality, consistency, and compliance.
"Strategic sourcing enables memorable moments," says Murphy. "When procurement aligns with guest expectations, sustainability goals, and operational realities, everyone wins."
Why Partner with Avendra?
Benefits of partnering with Avendra International include cost savings through negotiated contracts and trusted supplier relationships, streamlined operations with efficient ordering and consolidated invoicing, consistent quality across specialized spa products and services, sustainable sourcing aligned with wellness and eco-conscious values, expert guidance from professionals with deep hospitality and spa experience, and peace of mind knowing compliance and supply chain risks are actively managed.
Contact Avendra International's hospitality experts today: Hospitality procurement solutions | Avendra International US
