Lana Overton

Lana Overton is the Director of National Account Sales, Foodservice at Lavazza Group BU Americas. With expertise in national account management and a proven track record of driving strategic growth, she plays a pivotal leadership role in accelerating Lavazza’s footprint across key channels including hospitality, travel, and dining.

Lana and her team oversee major national accounts, including Paris Baguette, Eataly, Four Seasons, Vail Resorts, and Royal Caribbean Cruises. With a passion for excellence, Lana collaborates with cross‑functional teams across Marketing, R&D, Supply Chain, and Commercial Strategy to support product development, operational roll outs, and long-term strategic planning to deliver innovative solutions tailored to high‑visibility clients.