Future-Proofing Your Beverage Program: Revenue, Innovation & What’s Next

When did the beverage program stop being an afterthought and start becoming one of the smartest revenue plays in luxury hospitality?

Somewhere between the rise of the non-alcoholic cocktail and the morning latte guests now plan their day around, beverage quietly became strategy. The properties paying attention are building programs that pull guests in, keep them longer, and give them a reason to come back.

Brought to you by Lavazza, this session brings together four practitioners for an honest, specific conversation about what beverage strategy actually looks like when it is working.

What the Conversation Covers

• Whether the non-alcoholic movement is generating real margin, or just looks good on a menu
• How the morning coffee ritual turns into a branded experience guests remember and return for
• Who should own beverage strategy inside a hotel, and what getting that wrong quietly costs
• How guest ordering has shifted over the last five years, and who is driving the change