Matrix Fitness Expands Florida Presence With Veteran Industry Professionals

Matrix Fitness announced the expansion of its Florida sales team with the addition of longtime fitness industry professionals Lori Main, Blythe Zimmerman, and Mark Smilek. Together, they bring nearly 70 years of combined industry experience and longstanding relationships across the Florida market.

Florida continues to represent one of the country's most active and strategically important fitness markets. According to the Health & Fitness Association's 2024 economic impact report, Florida's health and fitness center industry supports more than 33,600 jobs, $1.19 billion in wages, and $3.22 billion in statewide economic output. Nationally, fitness facility membership reached a record 77 million members in 2024, reflecting continued growth in consumer focus on health, wellness, and active lifestyles.

The expanded team strengthens Matrix's ability to provide local, relationship-driven support to customers across Florida's commercial, hospitality, multi-housing, and community fitness segments.

"Florida continues to be a critical growth market for the fitness and wellness industry," said Jake Glore, Matrix District Sales Manager for Florida. "Adding experienced professionals like Lori, Blythe, and Mark strengthens our ability to support customers locally with responsive communication, project expertise, and long-term partnership. Their knowledge of the market and experience with Matrix products will provide immediate value to customers throughout the state."

The expansion also aligns with broader global wellness trends. The Global Wellness Institute reported that the global wellness economy reached $6.8 trillion in 2024 and is projected to grow to $9.8 trillion by 2029. As consumers increasingly prioritize health, longevity, and wellness-focused lifestyles, Matrix Fitness continues investing in the people and resources needed to support customers across commercial, hospitality, multi-housing, and community fitness spaces.

Main and Zimmerman join Matrix Fitness with 28 years of industry experience serving customers across multiple market segments throughout Florida. Smilek brings 13 years of experience in commercial fitness sales and customer support.

About Matrix Fitness

Matrix Fitness manufactures commercial fitness equipment under Johnson Health Tech and offers a complete portfolio of cardiovascular, group training, and strength training equipment for fitness facilities worldwide.

About Johnson Health Tech

Johnson Health Tech, Inc. (JHT) manufactures fitness equipment for commercial and residential use across brands including Matrix, Vision, and Horizon. The company's global management headquarters is based in Taichung, Taiwan, with product development, marketing, and engineering operations in Cottage Grove, Wisconsin.