The New Luxury of Beverage: Experience, Culture, and Revenue

Every signature cocktail is a strategic revenue asset.

The bar menu has emerged as one of luxury hospitality's most powerful tools - a guest retention strategy, a brand expression, and a meaningful contributor to the bottom line. But only when it's built with the same intentionality as the rest of the guest experience.

Meet the Speakers

Francesco Lafranconi, VP of Beverage and Hospitality Culture at Carver Road Hospitality, is the architect behind one of Las Vegas's most recognized beverage programs, including Carversteak.

Matt Sielsky, VP of Global Accounts at Forbes Industries, works with luxury hotels around the world on the physical infrastructure that shapes every food and beverage interaction.

What We'll Cover

• Where operators most commonly leave revenue on the table in beverage
• The theater of service: rituals, presentation, and the physical moment of delivery
• Non-alcoholic and low-ABV programs as a genuine revenue category
• Sustainability and responsible sourcing as guest expectation

About the Webinar

Join ILHA's webinar series on May 14th at 11:00 AM EST for a conversation that connects beverage strategy to real operational impact.

Moderated by Barak Hirschowitz, President, International Luxury Hotel Association.

Made possible by Forbes Industries.

Register Now