The Guest in 2027: Turning Experience into Measurable Return

Luxury guests in 2027 will expect experiences that are intuitive, seamless, and deeply personal. For owners and operators, the real opportunity is knowing which of those investments deliver lasting value, and which simply add cost.

This session looks at that question through three lenses: designing experience into the asset, delivering it every day, and proving the return on it. Presented by TAGO EV and Zybra, the conversation brings together leaders who each see a different part of the picture.

What the Conversation Covers

• What the 2027 luxury guest expects, and why anticipatory service is becoming the standard
• How developers are designing the guest experience into the asset from day one
• What residence-style and longer stays are teaching operators about everyday service
• Which experience investments move rate, ancillary revenue, and loyalty
• How owners should measure return on experience going into 2027