The New Luxury Booking Journey: How Guest Behavior Is Reshaping Hotel Distribution

Luxury travelers are researching, comparing, and booking hotels in new ways. The path to a reservation now runs through travel advisors, OTAs, brand websites, social channels, and personal recommendations, often several at once.

This International Luxury Hotel Association webinar examines how each channel shapes the luxury guest's decision. It also covers how hotels are adapting their distribution strategy to protect profitability and build guest relationships from the first click.

What You'll Learn

• How luxury travelers research and shortlist hotels today, and where the booking journey now begins
• How OTAs serve as discovery and marketing channels across the guest journey
• What travel advisors need from hotel partners to confidently recommend a property
• Where direct booking investments deliver the strongest conversion returns
• How consistent storytelling across brand sites, OTAs, and advisor materials connects guests to a property before arrival