The New Rules of Luxury Hotel Marketing: Visibility, Influence and Discovery in Today's Attention Economy

The way luxury travelers discover hotels has quietly changed. Guests now research, evaluate, and choose through AI-powered search, editorial recommendations, and conversational tools that paid media budgets never reach.

That shift is commercial. It changes how a property stays visible, how it stays trusted, and how it turns influence into bookings.

Brought to you by the International Luxury Hotel Association and Curacity, this session brings together three voices from the front line of marketing, PR, and discovery.

What the Conversation Covers

• How luxury travelers actually research and choose hotels today, and why the traditional funnel no longer applies
• What visibility means now that AI systems shape brand discovery
• Why earned media and authentic content have become commercial assets
• How to build trust in environments you do not control
• What luxury marketers need to measure differently to see where demand is really coming from