
The Intelligence Layer: How AI, Agentic Systems & Smarter Tech Are Reshaping the Luxury Hotel
The Intelligence Layer
Personalization, ROI, and frictionless operations mark where the most consequential AI decisions in luxury hotels are being made.
ILHA convenes The Intelligence Layer on October 1 to examine how AI, agentic systems, and smarter technology are reshaping the luxury hotel. The session opens with a rapid trend download on where guest expectations are headed next, followed by short-form conversations on personalization, PMS strategy, the infrastructure behind it, and what a connected, frictionless property looks like in practice.
What to Expect
- Where AI is delivering real value in luxury hotels today versus where it remains unproven
- What separates the PMS systems operators are getting full value from, and the cost of tech debt on rate, loyalty, and margin
- What a fully connected, intelligence-driven luxury hotel looks like on the ground
Tech Partner Interviews
Three tech partner interviews go deeper, covering regional shifts, the physical infrastructure behind every connected property, and where agentic AI is already working at the operational level.
Speakers

George Jordan
President
Oxford Hotels and Resorts

Peter Chambers
EVP & CIO
Montage International
Zach Griff
Creator & Travel Expert
From the Tray Table

Sharon Hirschowitz
Global VP of Media and Communications
International Luxury Hotel Association

Jill Boegel
SVP Commercial - Hospitality
Amadeus

Gary Hasty
Director, Product Management
LG Electronics

Justin Marron
CEO & Co-founder
Strategic Venue Partners
