The Wellness ROI Conversation: Next-Gen Wellness Tech

Wellness is booming. But is your wellness investment actually paying off?

Red light therapy, cryotherapy, infrared, and recovery suites are moving quickly into hotel operations. For operators, the real question is whether a given technology will work for their guests, brand, space, and bottom line.

The International Luxury Hotel Association hosts a conversation on next-generation wellness technology on October 15, moving beyond the hype and into the commercial reality of building a wellness and recovery business.

What You'll Learn

• How luxury hotels evaluate wellness technology and separate credible solutions from market noise
• Who drives the investment decision: guests, wellness teams, ownership, or the board
• What it takes to turn wellness from an amenity into a revenue-generating business
• Revenue models including memberships, day passes, packages, and local community programs
• How to design programming around a property's guest profile, brand, space, and operating model
• The critical decisions to make before purchasing
• What successful wellness technology launches have in common, and where operators often get it wrong