
Seth Weisser
What Goes Around Comes Around was founded in 1993 by Seth Weisser and Gerard Maione— two Syracuse University graduates who preferred vintage shopping over traditional retail. In the early 90s, the duo recognized that while traditional retailers were finding success with curated assortments and beautifully merchandised collections, there was nothing remotely similar in the world of vintage. An idea was born to create a space where vintage could have a point of view, with a commitment to authenticity and an elevated shopping experience for the client. Weisser and Maione’s vision has propelled What Goes Around Comes Around from its original SoHo flagship in New York City to become a global leader in the luxury pre-owned industry. Today, the brand includes a Beverly Hills flagship store, a second NYC location, a presence in hundreds of retailers worldwide, and a thriving e-commerce site.
