In Person with Seth Weisser, CEO, What Goes Around Comes Around

Your guests are already buying vintage luxury. The question is whether they're buying it at your property or somewhere else. Join us for a live conversation with Seth Weisser, CEO of What Goes Around Comes Around, on the rise of vintage luxury in hospitality.

Here is what we will cover:

• Thirty years of building the vintage luxury market and its evolution into a mainstream movement embraced by younger consumers.
• The "treasure hunt" retail model: why rare and discontinued pieces offer a unique alternative to traditional shopping.
• Practical integration into hospitality, including resort pop-ups, curated trunk sales at events like PGA tournaments, and partnerships with cruise lines.
• Pre-owned luxury as wearable art, focusing on pieces that hold or increase in value over time.
• The sustainability angle: how pre-loved inventory helps hospitality partners meet environmental goals without seasonal waste.
• The importance of human expertise for authenticating luxury items.