Rethinking Resort Fees, Guest Perception, and Commercial ROI
Food and BeverageResort fees are under pressure. Guests are questioning them. Regulators are watching them. Owners are evaluating them more closely than ever.
So the real question becomes: Are resort fees simply recovering cost or actively creating value?
Join us on April 23 for a high-level conversation on Rethinking Resort Fees, Guest Perception, and Commercial ROI.
What We’ll Explore
Together, they’ll explore:
- How resort fees have shifted from bundled costs to evaluated value propositions.
- Why perceived value often outweighs actual cost.
- How inclusions act as brand signals.
- Turning operational decisions into marketing assets.
- Measuring success beyond cost-per-room.
If you’re leading revenue, operations, or brand positioning in luxury hospitality, this discussion will challenge how you think about inclusions, guest trust, and long-term commercial impact.
Register now and rethink what belongs in your resort fee.
Speakers
Ryan Embree
Marketing Director
Travel Media Group
Patrick Pahlke
Chief Commercial Officer
Viceroy Hotels and Resorts
Kristen McClellan
Founder and CEO
SNAP Wellness
Michael Johnstone
General Manager
Naturally Pacific Resort
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