The 2026 Event Demand Outlook: Planner Trends Shaping Luxury Hotel Growth

Group demand is moving in 2026. The luxury properties capturing it are the ones who understand where planners are sourcing, what they now expect from a proposal, and how technology is shaping the decision before an RFP is ever sent.

The gap between what the data shows and what sales teams see on the ground is exactly what this session unpacks.

Co-hosted by the International Luxury Hotel Association and Cvent, the industry standard for event sourcing and venue discovery, this webinar brings together three panelists working at the intersection of data and luxury sales strategy.

What the Conversation Covers

• Where group demand is actually growing in 2026, and which luxury segments are leading
• How the bar for proposals, response speed, and site experiences has moved
• How booking windows and budget pressure are reshaping luxury revenue strategy
• Where AI is already changing how planners source venues, and what hotels can do now to stay visible
• What the properties winning the most group business are doing differently